Bob Sullivan, CEO, The Wireless Source

Speaker - Reverse Logistics Conference & Expo

Topic - "Channel Returns and Asset Management" - Las Vegas 2006

Robert "Bob" Sullivan is the President and CEO of The Wireless Source (TWS). Bob started the company in 1995. The Wireless Source is a leading provider of Asset Recovery and Remarketing Services to wireless handset OEMs, Network Operators and retailers. Bob has 20 years of Channel Marketing and Asset Management experience.

Prior to forming The Wireless Source, Bob was the General Manager of Telesource Cellular, a wireless handset remanufacturing and remarketing firm, from May of 1992. His responsibilities included business development, operations, and P&L results and personnel management. From 1989 to 1992, he was the National Sales Manager of Parameter Driven Software in Bloomfield, MI., responsible for managing the sales team and developing a national two-tier distribution channel of computer software developers. Prior to that Bob held various positions at Unisys Corporation including District Services Sales Manager, responsible for the revenue attainment of Professional Services of the District Sales staff.

Since 2002, Bob has chaired Automation Alley’s International Business Center supporting small businesses that aspire to market globally. He also chairs the “Global Trade Mission” sponsored by Oakland Count Intermediate School District. Bob holds a BBA from Eastern Michigan University.