Gustavo Rojas, VP Sales, New Business Development, Operational Strategy for Supply Chain, RadioShack Corporation

Panelist - Reverse Logistics Conference & Expo

Panel - "Retail Reverse Logistics Issues" - Las Vegas 2006

Gustavo Rojas serves as Vice President and Head of the Sales, New Business Development and Operational Strategy for Supply Chain at RadioShack Corporation.

Gustavo's responsibilities include the development of RadioShack's End to End Supply Chain Strategy leveraging existing capabilities, New Business Development, Sales and Marketing in the Forward / Reverse Logistics & Repair Services to external customers in the consumer electronics industry.

Previously, Gustavo was the Senior Director and Head of the Operational Effectiveness Department under Supply Chain where he managed all major corporate initiatives, in alignment to RadioShack's strategy, to improve the organization’s operational performance. He was responsible for process improvements throughout the RadioShack organization to help streamline the company's workflow and reduce non-value added activities. He also worked on developing and implementing RadioShack's Strategy Maps and Balanced Scorecard.

Within Supply Chain his group managed the implementation of new processes and systems for Demand Planning, Collaborative Planning and Forecast Replenishment (CPFR), Vendor Managed Inventory (VMI), Sales and Operations Planning (S&OP), In- and Outbound Logistics Visibility. He has also developed and led the Lean and Six Sigma programs in Supply Chain and Repair Services.

Before joining RadioShack Corporation, Gustavo served as principal at Celerant Consulting where he led various global projects in Operational Strategy, Supply Chain, Strategic Sourcing, Operational and Organizational Effectiveness, and Asset Management

Gustavo earned a Masters of Science from Stanford University. He also holds a Masters of Science and a Bachelor of Science in Civil Engineering from the Federal Institute of Technology in Zürich Switzerland. Having spent many years in Europe he's fluent in Spanish, German, French and Italian.