Michael & Joy Johnson, Founders, BlueRectangle.com

Panelist - Reverse Logistics Conference & Expo

Co-presenters - "The Four Rs of Returns" - Las Vegas 2007

Husband and wife, Michael and Joy Johnson, operate Pacific Book Exchange and it's web site BlueRectangle.com. These online booksellers will ship over 500,000 packages via the postal service in 2007 via a pre-sort. They also creatively use business reply mail to receive books purchased through BlueRectangle from customers. Recently launching a web first on BlueRectangle.com, book reviews on video, these postal service partners are on the cutting edge of small business innovation