Paul Sorenson, Senior/Staff Human Factors Engineer, Intel Corporation

Speaker - Reverse Logistics Conference & Expo

Topic - "Overview - Ease of Use Roundtable" - Las Vegas 2006

Paul has 19 years' experience as a human factors engineer (HFE) in the industry. Prior to coming to Intel, he worked at IBM, Lockheed, and Hewlett Packard. His educational training is in Biology and Human Experimental Psychology, including an interdisciplinary masters degree from University of Oregon and PhD. work at University of Texas at Austin.

At Intel, Paul has worked on remote access and gateway servers, helped design the first internet phone user interface, video phone UI, Pro-Share video conferencing product icons and UI, consumer computing devices (MP3 players, etc.), and other projects for Intel labs and product divisions. He managed an internal consulting group that provided Human Factors Engineering, graphic design and technical writing support for product groups across Intel for 5 years. He is currently HFE lead on the core team for the Ease of Use/PC Quality Roundtable program (USA, PRC and Brazil). In addition to serving as editor for the Digital Network Living Alliance Use-Case subcommittee, Paul has been championing best-known-practices in application of usage models, usage scenarios, and personas to Intel's platform planning, design/innovation and development processes. He is currently UCD Ease of Use manager for PASD initiative-support efforts.