Reverse Logistics Association

Russell (Rusty) W. Langford, Vice President of CRM Solutions, Harte-Hanks

Speaker - Reverse Logistics Association Conference & Expo

Rusty Langford

Topic - "Managing Complexity Under Duress: A Proactive Global Approach to Product Recall and Replacement" - Las Vegas 2008

In his sixteen plus years at Harte-Hanks, Mr. Langford has been involved in all aspects of direct marketing programs and customer management. Currently, Mr. Langford is responsible for the strategic guidance of Harte-Hanks broad array of customer programs involving contact center, customer self service and web-based initiatives.

As a CRM practice leader, Mr. Langford has had the opportunity to speak to several professional organizations and conferences including the Direct Marketing Association (DMA), the Direct Marketing to Business (DMB), the American Marketing Association (AMA) and the Technology for Call Center Solutions Conference and is a frequent speaker at the Harte-Hanks’ Customer Forum.

Prior to joining Harte-Hanks, Mr Langford was a Research Analyst for Houston-based market research and public opinion polling company.

Mr. Langford received his bachelor’s and master’s degree in Business Administration from Southwest Texas State University, in San Marcos Texas.