Seth Kekessie, Senior Manager Wireless Solutions Marketing, Sprint Nextel

Speaker - Reverse Logistics Conference & Expo

Topic - "Using Technology To Lock In Customers to Your Aftermarket Sales & Service Strategy" - Las Vegas 2006

Seth Kekessie was one of the first people hired to work in Nextel's Business Solutions Group (BSG) where he helped launch several wireless data applications for business. He had been in several roles in BSG including identifying potential applications and partners, validating and certifying their products on the Nextel wireless network, negotiating contracts and marketing the (certified) products through various channels.

After the recent merger with Sprint, Seth continues to focus on wireless applications and has extensive knowledge on partnering models for third party application developers who want to work with wireless carriers.

During the past few years, Sprint Nextel has partnered with third party developers to develop wireless extensions for several business applications. Many of these products are available exclusively through the Sprint or Nextel platforms and some products are billed by Sprint Nextel on behalf of the partner. This allows the customer to receive a single bill, and the partner to focus on their application rather than billing issues.

Seth has also worked for The Clorox Company, an internet startup, and TXU Energy, and holds an MBA from Cornell University’s Johnson School.