Panalist - "Using Reverse Logistics to Enhance Customer Service and Competitive Performance" - Las Vegas 2009
William K. Pollock is Vice President – Principal Analyst heading up the Strategic Service Management Practice ofAberdeen Group, the leading provider of fact-based research focused on the global technology-driven value chain. Previous to joining Aberdeen, Bill was the founder and president of Strategies For GrowthSM, an independent services consulting firm. During the past 30 years, Bill has conducted more than 250 strategic planning, customer survey, market research, business process reengineering, and services marketing studies for clients all over the world. He has been a featured speaker at numerous services conferences, seminars and workshops and has published more than 130 articles, newsletters and columns covering a wide range of topics. He was inducted into AFSMI’s prestigious Presidents Club in 2007, and was the founder and President of the Philadelphia-Area chapter of the CRM Association.
